As previously noted, the Louvre is planning to sponsor a museum in Dubai. The prospect of this has the art world in an uproar. Critics of the idea say that it's completely a monetary decision.
"The Louvre is selling the use of its name to Abu Dhabi for $520 million. The building will cost a mere $108 million to build, but to slap the Louvre name on it, Abu Dhabi will have to part with more than half a billion dollars!
Is a name really worth that much? I can understand a cola maker wanting to use the Coke name or a shoe maker wanting to use the Nike name, but how does a museum justify paying $520 million to use the Louvre name?"
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